Stitch Red on the Today Show!

I just realized that I never gave a full recap of how things went when we went to the Today Show on Jan. 18th! Boy has it been busy around here as we are gearing up for National Wear Red Day this Friday, American Heart Month, and the debut of Sew Red this month!

There are a few fun things that came out of that very chilly morning in New York, so I'll start there! Laura and Kaity from Jimmy Beans Wool were in NYC for VK Live to promote Stitch Red, and Kaity, being our PR person, thought it would be a great idea to try and get Stitch Red on the Today Show. So we got together and started to rally the troops. We knew this would be the perfect time since there would be tons of knitter's in town for VK Live. We made signs and asked people to meet us at 6:15am. We knew it was early, but this was THE Today Show! Totally worth it!

Designers and Stitch Red partners made red knitted items to gift to the hosts as well as brought Stitch Red products to share as well. Among those brave enough to join us in the chilly morning were Kersti and Taiu from Koigu, Andrea Jurgrau of Bad Cat Designs, Mary Beth Temple, Nicky Epstein, and so many more! What fun it was to see everyone in their red out to support our cause!

Kaity was able to speak briefly with Savannah Guthrie and give her a scarf and tell her a little bit about the Stitch Red campaign. She was also able to give one of the show's producers the other gifts to give to the hosts. We were told that they might be featured on a later show!

Since that morning, Kaity has heard from the Today Show and Kathie Lee and Hoda will be wearing some of the Red items and displaying some of the Stitch Red products on TODAY this Friday for National Wear Red Day! Be sure to watch the 4th hour of the Today Show on 2/1 to see Stitch Red in the limelight! So cool!

So, after a chilly morning in Rockefeller Plaza, we were able to help spread the word about Stitch Red and heart disease to a wider audience! We couldn't be more thrilled! We hope you'll join us in wearing RED this Friday and continue to watch this blog throughout the month of February for some more awesome news, giveaways, and blog posts from Sew Red designers! We can't wait to share it all with YOU!

Wishing you a wonderful week and a healthy heart,
Kristen