Stitch Red on the Today Show!

I just realized that I never gave a full recap of how things went when we went to the Today Show on Jan. 18th! Boy has it been busy around here as we are gearing up for National Wear Red Day this Friday, American Heart Month, and the debut of Sew Red this month!

There are a few fun things that came out of that very chilly morning in New York, so I'll start there! Laura and Kaity from Jimmy Beans Wool were in NYC for VK Live to promote Stitch Red, and Kaity, being our PR person, thought it would be a great idea to try and get Stitch Red on the Today Show. So we got together and started to rally the troops. We knew this would be the perfect time since there would be tons of knitter's in town for VK Live. We made signs and asked people to meet us at 6:15am. We knew it was early, but this was THE Today Show! Totally worth it!

Designers and Stitch Red partners made red knitted items to gift to the hosts as well as brought Stitch Red products to share as well. Among those brave enough to join us in the chilly morning were Kersti and Taiu from Koigu, Andrea Jurgrau of Bad Cat Designs, Mary Beth Temple, Nicky Epstein, and so many more! What fun it was to see everyone in their red out to support our cause!

Kaity was able to speak briefly with Savannah Guthrie and give her a scarf and tell her a little bit about the Stitch Red campaign. She was also able to give one of the show's producers the other gifts to give to the hosts. We were told that they might be featured on a later show!

Since that morning, Kaity has heard from the Today Show and Kathie Lee and Hoda will be wearing some of the Red items and displaying some of the Stitch Red products on TODAY this Friday for National Wear Red Day! Be sure to watch the 4th hour of the Today Show on 2/1 to see Stitch Red in the limelight! So cool!

So, after a chilly morning in Rockefeller Plaza, we were able to help spread the word about Stitch Red and heart disease to a wider audience! We couldn't be more thrilled! We hope you'll join us in wearing RED this Friday and continue to watch this blog throughout the month of February for some more awesome news, giveaways, and blog posts from Sew Red designers! We can't wait to share it all with YOU!

Wishing you a wonderful week and a healthy heart,
Kristen

Knitters Going Wild on TODAY to Raise Heart Disease Awareness!

Knitters and crocheters from the U.S. and beyond will “plaza-bomb” TODAY on Friday, January 18th, 2013, to call attention to the #1 killer of women: heart disease. Adorned in red knitted/crocheted items from head to toe, the group will wave signs with tips for preventing heart disease and present anchors Matt Lauer, Al Roker, Savannah Guthrie, Natalie Morales, Kathie Lee Gifford, Hoda Kotb and others with their very own red handmade garments and products from the Needlearts industry’s Stitch Red campaign that was started to bring awareness and education about heart disease to women everywhere. The group will hand out other items like Stitch Red tattoos, red yarn and educational materials to other audience members in the plaza as well to further spread the message about the importance of heart health.

The goal on Friday is to educate viewers of the Today Show to take charge of their heart health! Heart disease is the #1 killer of women in the U.S and the Needlearts industry (comprised of 98% women who spend most of their time sedentary while knitting/crocheting) decided they needed to step up and do something to change this statistic. They started the Stitch Red campaign (www.StitchRed.com) where they’re taking their knitting/crocheting needles and sticking it to heart disease, one stitch at a time.  

If you are in New York City or will be there this coming Friday, the 18th for Vogue Knitting LIVE or any other reason, we hope you'll join us on the Plaza and wear your best "Reds" in support of this amazing cause! Here are all of the details:

When/Where:

-Meet in lobby of New York Marriott Marquis (1535 Broadway) at 6am for a 6:15am walk to Rockefeller Plaza (Look for Laura and Kaity from Jimmy Beans Wool! They will be wearing red and carrying signs!)

OR

-Meet AT Rockefeller Plaza at 6:30am (45 Rockefeller Plaza)

*NOTE: It’s important we get there as early as possible to hold our spot and get a front row spot for getting on camera and getting the anchors to come over for an interview. The more people that get there early, the more we can spread out and PAINT THE PLAZA RED!!

Who:

Anyone who’d like to join! The more the merrier.

Dress:

Wear as much knitted red gear as possible.

What else:

-We will be making some signs that say Stitch Red; StichRed.com; Stitch Red for Heart Health, etc. to share. If you’d like to make any of your own signs that promote the campaign, please do! 

RSVP:

We would love to get an idea of how many people will be joining us, so if you will definitely come or think you’ll come please email info@stitchred.com ASAP!    

Thank you so much! We look forward to seeing you in NYC!

Happy knitting!

Kristen

PS. Be sure to "like" Stitch Red on Facebook or follow us on Twitter for the latest updates:
www.facebook.com/StitchRed  -or-  @gostitchred

Help us Get Stitch Red on The Today Show!

Happy New Year! We are super excited to invite you to join us for an exciting event! We are trying to get Stitch Red on The Today Show. There are two opportunities we’d love for you to be part of if you’re interested below – let us know if you’d like to join! 

We are trying to get as many knitters/crocheters as possible to wear as much red as possible and meet up at Rockefeller Plaza for the Friday, January 18^th taping of The Today Show in order to show them how much pride we have in the Stitch Red campaign and what we’re doing to STICK IT TO HEART DISEASE!!! We want to PAINT THE PLAZA RED, literally! J If you are going to be in NYC for VK Live or are already in the NYC area, we would LOVE for you to join us in spreading the word in front of the massive audience reached every morning by the show! We know it’s early (there’s a coffee shop right in the Plaza to get caffeinated), but can you imagine how amazing it would be to have an army of knitters/crocheters supporting heart health picked up on camera!?!

Details

When/Where:

-Meet in lobby of New York Marriott Marquis (1535 Broadway) at 6am for a 6:15am walk to Rockefeller Plaza

OR

-Meet AT Rockefeller Plaza at 6:30am (45 Rockefeller Plaza)

*NOTE: It’s important we get there as early as possible to hold our spot and get a front row spot for getting on camera and getting the anchors to come over for an interview. The more people that get there early, the more we can spread out and PAINT THE PLAZA RED!!

Who:

Anyone who’d like to join! The more the merrier.

Dress:

Wear as much knitted red gear as possible.

What else:

-We will be making some signs that say Stitch Red; StichRed.com; Stitch Red for Heart Health, etc. to share. If you’d like to make any of your own signs that promote the campaign, please do!  

-Email me NO LATER THAN NOON THIS WEDNESDAY, JANUARY 9^TH  if you’d like to make a knitted/crocheted item for an anchor.

RSVP:

I would love to get an idea of how many people will be joining us, so if you will definitely come or think you’ll come please email info@stitchred.com and let us know ASAP!   

Thank you so much! We look forward to seeing you in NYC.

Best,

The Stitch Red Team